BDI Racing is one of the premier driving development organizations in America and is based in the heart of stock car country, the Charlotte, NC region. In addition to developing the future stars of racing, BDI Racing is also a multifaceted marketing machine with a full-realm of potential exposure for its partners.

The team is based around its drivers, but is cemented firmly by its owner, NASCAR on SPEED (Channel) television commentator Bob Dillner. By combining elements from the team and utilizing Bob's experience within the racing and media industry, marketing partners are offered a wide-array of possibilities not possible through other race teams.

Companies wishing to become involved with BDI Racing will enjoy a customized marketing package to showcase products and/or services through a highly visible approach. In addition to the colors, logos and other company aspects being involved with the racecars, transporters, team uniforms, etc., BDI Racing also offers radio and television exposure, print media and a full public relations campaign.

BDI Racing also offers companies many options for both increasing its exposure and also taking care of its employees and/or vendors. Show car appearances at company/vendor locations, hospitality events at racetracks and ride-a-long
programs are all available.
 


The fan is what drives the racing industry and BDI Racing is committed to providing a fan-friendly organization. Team drivers and Bob himself appear at many different functions throughout the calendar year, both at the track and away from it to speak to fans or attract new ones to the sport, the team and its sponsors. The team also works with several different charitable organizations, including Stand Up 2 Cancer and Help Chevy Help Autism.

Through these approaches, BDI Racing will provide its partners with a platform in which to advertise, entertain and exceed normal marketing expectations. A wide range of marketing levels are available, from primary to associate sponsors, as well as strategic partnerships, in which BDI Racing can maximize investments to achieve the highest level of impact and exposure.

Racing fans are among the most loyal in the country. In fact, studies show 75% of racing fans consciously purchase products involved with teams involved in the sport.

While some companies spend an exorbitant amount of money to sponsor some of the biggest teams in America in the largest of arenas, BDI Racing offers companies the chance to associate themselves with both future stars of the sport and the fans of America at a grassroots, down-to-earth level, which provides a connection to those consumers at a more personal level.

For More Information, contact Matt Kentfield, BDI Racing DIrector of Racing Operations, at 704-788-2134 x 5 or matt@bdiracing.net